Procter & Gamble was looking to show consumers how P&G products truly make people's lives easier, more effective, and generally better every single day. A social activation would be designed to allow consumers to see the everyday effects of P&G products and enable them to upload their own moment associated with their favorite P&G brands.

Stuzo was brought in to architect this social and mobile experience from UX to UI to development and measurement. From Day 1, this program was meant to deliver a scaled advantage across both the entire P&G brand portfolio and across the major global markets for the organization. Therefore, the experience had to be flexible, designed to support brands across all markets, and able to be localized for market-specific languages. Consumers can like and share others' moments in the beautiful cascading gallery, or they can upload their own 'effect' moment and associate it with one or several P&G brands. Within the gallery, P&G community managers can also publish polls, branded content, and fun statistics for added engagement.