Direct lenders need to face a risk of default rate which stands at around 20% in this type of online loan systems. All there is left is to build trust for their clients and hope that they will pay the loan at the deadline.
The perspective of setting up extra security precautions might be seen as a very good thing for lenders. There is no guarantee that lenders will get back every dollar they have lent the clients who applied for the fast online loans. As soon as they set up a number of requirements what they would have to is in fact to do away with fast and easy loans as they are.